I am pressing the tip of a neon-pink highlighter against the pad of my thumb, watching the ink bloom into the tiny ridges of my fingerprint, while Mark from Strategy talks about ‘unleashing the Kraken of creativity.’ There are 11 of us in this room, a space designed for 11 but currently feeling like it holds 101 ghosts of dead ideas. The air smells like toasted bagels and the metallic tang of dry-erase markers that have been left uncapped for exactly 21 minutes. I know the timing because I have been staring at the digital clock on the wall, watching the seconds tick by in their cruel, rhythmic march toward the lunch hour. This is the third time this month we have been summoned for a mandatory brainstorm, a term that has become synonymous with the slow, agonizing death of actual thought.
August L.M., a building code inspector by trade and a skeptic by temperament, sits in the corner by the fire exit. […] He knows, just as I know, that the foundation of this meeting is fundamentally unsound. It is a load-bearing lie.
Mark is now drawing a sunburst on the board. In the center, he writes ‘SYNERGY’ in capital letters. He asks us to throw out our wildest ideas, no matter how ‘out there’ they might be. I look at my notebook. I have written down
